Naturally Colored Red Velvet Cupcake Recipe (2024)

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Naturally Colored Red Velvet Cupcake Recipe (1)

Looking for a way to woo your Valentine? Nothing says L-O-V-E like Red Velvet! (Well, at least in my house.)

One of Matt’s favorite desserts has always been Red Velvet cake. Red Velvet just looks so beautiful, and it’s the kind of cake in which I just leave a fork in the pan so I can sneak a bite every time I’m in the kitchen. (Yes, I do this.) But since discovering the benefits of eating real foods and eliminating toxins from our systems, I was less than thrilled to make it for him.

I knew there had to be alternatives to the fake red food coloring in the cake and the massive amounts of refined powdered sugar that went into the cream cheese frosting. Desserts are my passion, so I was determined to make this cake worthy of our real food lifestyle. After a few failed batches of cake and frosting, I can now make Matt his favorite dessert without feeling like I’m poisoning him.

The answer was natural red food coloring and unrefined sugars for the cake part, then a natural sweetener like maple syrup for the delicious cream cheese frosting. I opted for cupcakes instead of one big giant cake because they’re easier to share, no cutting is involved, and they’re just plain cute. This is a perfect red dessert for Valentine’s Day, Christmas, or any other occasion.

Naturally Colored Red Velvet Cupcake Recipe (2)

Red Velvet Cupcakes with Naturally Sweetened Cream Cheese Frosting

(Makes 10-12 cupcakes)

Cupcakes

Naturally Sweetened Cream Cheese Frosting

Directions

  1. Line a muffin tin with 10-12 cupcake liners.
  2. Combine flour, baking soda, salt, and cocoa powder in a medium bowl and whisk until well blended.
  3. Combine sugar, butter/coconut oil, and eggs in a large bowl and whisk until smooth. Add buttermilk, vanilla, lemon juice, and natural food coloring. Whisk lightly until combined.
  4. Add dry ingredients to wet ingredients and stir just until mixture comes together. Avoid over-mixing.
  5. Spoon batter into muffin cups. Bake 15 minutes at 350°. Test with a toothpick. If toothpick does not come out clean, turn pans and bake another 3-5 minutes or until toothpick comes out clean.
  6. Cool cupcakes completely. Store in an airtight container until ready to frost and serve.
  7. For frosting, beat cream cheese and butter (set out to soften) in a large bowl until smooth. Add vanilla and maple syrup and beat until combined. Sift 1-2 tablespoons of arrowroot or tapioca flour over the mixture at a time, beating until smooth. Continue adding thickener in this manner until desired consistency is reached. (I also refrigerate it to stiffen it up before frosting.)
  8. Frost cupcakes just before serving.

Enjoy these delicious, naturally colored and sweetened treats!

*******

Naturally Colored Red Velvet Cupcake Recipe (3)

About Betsy Jabs

Betsy holds a bachelor's degree in Psychology and a Master's degree in Counseling, and for nearly a decade worked as an elementary counselor. In 2011 she left her counseling career to pursue healthy living. She loves using DIY Natural as a way to educate people to depend on themselves to nourish their bodies and live happier healthier lives. Connect with Betsy on Facebookand Twitter.

PAID ENDORsem*nT DISCLOSURE: In order for us to support our website activities, we may receive monetary compensation or other types of remuneration for our endorsem*nt, recommendation, testimonial and/or link to any products or services from this website.

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Comments

  1. Naturally Colored Red Velvet Cupcake Recipe (7)Sarah says

    I absolutely LOVE India Tree dyes and sprinkles. Such beautiful colors! I found some naturally dyed sprinkles at Williams Sonoma as well.

  2. Naturally Colored Red Velvet Cupcake Recipe (8)Brycee says

    For the first time I am not very impressed with this post. The best way to “naturally” color red velvet cupcakes is red beet juice. Those ‘natural’ food coloring that you buy in the health food stores can be extremely expensive and who wants to break an arm and a leg in their wallet for that? You can make green coloring with spinach and kale and make blue with red cabbage and vinegar. Its inexpensive easy to make and the most natural of all with the added health benefits of the juices.

    • Naturally Colored Red Velvet Cupcake Recipe (9)Marlies says

      How do you make green food coloring with spinach and kale? Thank you.

    • Naturally Colored Red Velvet Cupcake Recipe (10)Betsy Jabs says

      Thanks for your comment Brycee! The natural coloring I link to in the article is made from beet juice. I used this to make mine because I already had it on hand and it was faster than making it from scratch. But you’re right – the best DIY method (if you have the time) would be making your own natural coloring. I’ll add this option to the article. Thanks again!

      • Naturally Colored Red Velvet Cupcake Recipe (11)Jake says

        It’s also possible to skip the food coloring and just add grated whole beets to the cake part. (It might be healthier, too.) We pretty much followed this recipe , but the cake was dark brown instead of red. So, somewhere between the 3 tablespoons of cocoa powder in this recipe and the 2/3 cup of cocoa powder in Joy’s recipe there must be a change in color.

        It’s always amazing to me that such a large proportion of vegetables can be added to a dessert, and the vegetable flavor just completely disappears!

  3. Naturally Colored Red Velvet Cupcake Recipe (12)Kim Look says

    My daughter and I just made cupcakes with frosting and colored them with berry juice deduced from an organic frozen berry blend. The color was beautiful and the taste was amazing. Add a little lemon juice for some fun flavor.

  4. Naturally Colored Red Velvet Cupcake Recipe (13)Bethany says

    Thank you for this recipe! It’s just the inspiration I needed for a ¨healthy¨ cup cake to make in my cooking class for the little children at the local rescue mission. I’m going to add beet powder for the red coloring…..can’t wait to try it!
    Blessings,
    Bethany

  5. Naturally Colored Red Velvet Cupcake Recipe (14)E.Blake says

    I use mixed almond coconut milk in all my recipes, and if it needs to be butter or sour milk I add a tablespoon of lemon juice.
    be careful buying alternative milks that add B-12 most contain cyanide in the form of “cyanocobalamin” always look for the safe form “methylcobalamin”.

  6. Naturally Colored Red Velvet Cupcake Recipe (15)cynthia says

    Can I just leave the red coloring out without affecting the quality of the finished cake? Thank you! ♥

    • Naturally Colored Red Velvet Cupcake Recipe (16)Matt Jabs says

      Yeah, and that’s what we used to do. I called it, “Brown Velvet Cake.”

  7. Naturally Colored Red Velvet Cupcake Recipe (17)Tracy says

    What a great treat for my family for Valentine’s Day! Thanks!

  8. Naturally Colored Red Velvet Cupcake Recipe (18)Rodney says

    if you really would like a nice red velvety cup(Cake), use beetroot juice or liquidised raw or cookrd and cold.
    The may require a bit more or less than what you are now using. The puree would work as well, experiment untill you get your balance correct.

  9. Naturally Colored Red Velvet Cupcake Recipe (19)Amy Sasser says

    Red velvet is also my husband’s favorite. Guess I need to search out some natural food coloring today so I can make some for him. 🙂

    Several of the reviews for this said the colors weren’t right or that they had to use a ton of it for true colors. What is your experience with it??

    • Naturally Colored Red Velvet Cupcake Recipe (20)Betsy Jabs says

      I used the amount in the recipe and they turned out red. However, I did notice that the few cupcakes we had left after a week started to fade back to a chocolate color. No problem if you eat them up within a few days. 😉

  10. Naturally Colored Red Velvet Cupcake Recipe (21)Marlies says

    I happen to love Red Velvet cake and was wondering if it was possible to substitute beet juice instead of food coloring?

    • Naturally Colored Red Velvet Cupcake Recipe (22)Betsy Jabs says

      Absolutely! You can make your own natural food coloring with beet juice and use that too.

      • Naturally Colored Red Velvet Cupcake Recipe (23)Marlies says

        Thank you Betsy! I always enjoy your tips on living a more natural life– the way GOD intended for us to live from the start.

Naturally Colored Red Velvet Cupcake Recipe (2024)

FAQs

Why is my red velvet cake not red enough? ›

The trick to using our Red Velvet Color when baking cakes and cupcakes is to lower the pH. Some ways to do this is by substituting baking powder in place of baking soda, using a natural non-alkalized cocoa powder, adding more white vinegar or buttermilk to your red velvet recipe, to achieve a bright red color.

What makes the red color in red velvet cake? ›

When bakers added vinegar, baking soda, or buttermilk to their recipes to tenderize the cakes, the acid in those ingredients reacted with the cocoa, which was not Dutch-processed, to give the cakes a red tint. That color became a signature of velvet cakes.

What is a good substitute for red dye in red velvet cake? ›

Using naturally sweet beet puree is a fantastic healthy alternative to food dye that adds a vibrant red color to the cake. I've tested this many times and found the secret to making it work. The bright color comes from an acidic batter.

Does red velvet have red 40? ›

Many years ago, the red color came from the presence of vinegar and buttermilk reacting with the anthocyanins in traditional cocoa powder. But for most of the last few decades, the red color has been supplied by Red #40 dye, in part because cocoa powder used now is alkalized to neutralize its acidity.

Why are my red velvet cupcakes not red? ›

If you're finding that your red velvet cake is turning out more brown than red, you may want to consider adjusting the amount of cocoa powder and red food coloring in your recipe. You could reduce the amount of cocoa powder or increase the amount of red food coloring to achieve a more vibrant red color.

Why does my red velvet cake look brown? ›

The red food colouring makes the cake batter prone to splitting, and turns everything it touches red; a couple of grams over on the cocoa powder and the cake goes brown instead of a rich red; the cream cheese frosting has a tendency to turn to gloop at the very last minute for no apparent reason; and the list goes on.

Why do you put vinegar in a red velvet cake? ›

The buttermilk and vinegar give the cake that tender, light, and fluffy texture. Red velvet cake is also usually paired with white cream-cheese frosting. The white contrast highlights the lush red color, while the tanginess of the cream cheese plays off the buttermilk so well.

Is red velvet cake naturally red? ›

Traditionally, Red Velvet Cake gets its reddish-brown color from natural ingredients such as cocoa powder and vinegar. Here's a recipe for a classic red velvet cake without food coloring: What gives red velvet cake its color? A chemical reaction between the cocoa and acid give the cake it's red color.

What was the original red velvet cake made of? ›

Around the 1900's cake recipes with cocoa as the main ingredient began to surface. People were finding recipes for cocoa velvet cakes, red cocoa cakes and other "cocoa" types of cakes.

What makes red velvet cake taste like red velvet? ›

If you're wondering, “what flavor is red velvet cake?” it's not just a chocolate cake batter spiked with red food coloring. Due to the fact that it uses cocoa powder rather than chocolate, red velvet cake is more subtle in chocolate flavor than a chocolate cake.

What makes red velvet cake so expensive? ›

The cocoa powder is used in less quantity and the taste develops by the mixing of vinegar and buttermilk with the cocoa powder. The recipe involves many ingredients in small quantity. The frosting- if used cream cheese is an expensive element in itself. It tastes wow if made at home without using any premix.

What colouring is best for red velvet cake? ›

We recommend gel food colouring, such as Sugarflair and Wilton, having tested both of these brands out in our kitchens with great results. To use gel food colouring in your recipe, follow our guide below: Step 1: Mix cocoa with vanilla essence.

What is a substitute for cocoa powder in red velvet cake? ›

Unsweetened chocolate chips are the best choice for the flavor closest to that of cocoa powder. Chocolate chips are best as a cocoa powder substitute in sweet treats such as pastries, cookies, brownies, cakes, pancakes, and pies.

How do you make red food coloring naturally? ›

Red. In a small bowl, add 2 teaspoons strawberry powder to 2 tablespoons water, stirring to create a smooth paste. If you can't find powder, you can make your own from freeze-dried strawberries by using a clean spice blender or mortar and pestle.

What is a substitute for vinegar in red velvet cake? ›

Is it necessary to use vinegar when baking red velvet cake? If you don't want to use vinegar, you can substitute an equal amount of lemon juice. If you want to skip the acidic liquid altogether, you can substitute a tablespoon of baking powder for each teaspoon of baking soda.

How can I increase red velvet flavor? ›

How do you elevate a box red velvet cake? Substituting equal parts melted butter for oil, adding an extra egg, and using buttermilk instead of water can dramatically improve the cake's flavor and texture. Incorporating half sour cream and half water also elevates the cake mix further.

What color should a red velvet cake be? ›

Red velvet cake is traditionally a red, crimson, or scarlet-colored layer cake, layered with ermine icing. Traditional recipes do not use food coloring, with the red color possibly due to non-Dutched, anthocyanin-rich cocoa, and possibly due to the usage of brown sugar, formerly called red sugar.

Should red velvet batter be red? ›

Traditionally, red velvet cakes didn't have any red food coloring, and were a more brownish, reddy colour. This natural red colour was due to the chemical reaction between non-dutched cocoa powder and the acidic ingredients (white vinegar and buttermilk).

References

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